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Business Administration

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Marketing

About Our Marketing Programs & The Industry

Our curriculum is designed to prepare students for entry-level positions in marketing and related areas such as market research, advertising, sales, retail, wholesale, customer relations, shipping and receiving, and transportation.

CAREER OPPORTUNITIES

Marketing, market research, and advertising are the arts and science of understanding what products and services people want or need, then convincing them to purchase those products or services from your organization. Marketing and advertising professionals work in virtually every industry within particular organizations or for agencies with diverse clients. Salaries typically range from $28,000 to beyond $100,000 annually depending on the position and experience required.

MARKETING

Whether in retail, wholesale, products or services, salespeople use the positive impressions and tools created by marketing to secure new customers and to ensure that existing clients are satisfactorily serviced. Sales people typically work on a combination of salary and commission or just commission. Salaries range from approximately $19,000 to well in excess of $80,000.

CUSTOMER SERVICE

While sales representatives bring business in the door, it is good customer service that retains the business. Customer service professionals work in a wide variety of industries assisting customers and problem solving. The company knowledge required to be an effective customer service person frequently opens opportunities for advancement within the department or other areas of an organization.

 Contact Us

Mr. R. Britt Hastey
Department Chair
AD 304
(323) 953-4000 ext. 2549
hasteyrb@lacitycollege.edu

Ms. Katherine Morales
Department Secretary
AD 304
(323) 953-4000 ext. 2549
moraleko@lacitycollege.edu

 Office Hours

Monday - Thursday: 1pm - 4pm, 5:30pm - 7pm

 

Los Angeles City College | 855 N. Vermont Avenue, Los Angeles California 90029

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Phone: 323.953.4000

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Emergency: 323.953.2911