Marketing

...an urban oasis of learning

	MARKETING


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Institutional Research




855 N. Vermont Avenue Los Angeles CA 90029-3588 Phone: (323) 953-4000 Ext.2370 Fax: (323) 953-4013

(Quick Time or other media viewer needed to see cable commercials)

Summer 07 Ad Campaign Summary

Summer 07 Cable Ads

Audience Target: > Spot 1: College Students > Spot #2: High School Students

About the WINTER/SPRING 07 "MINI SCHEDULE" MAILER

See past advertising

MARKETING COMMUNICATIONS

(323) 953-4000 + extension

Michelle Long-Coffee,

Director of Marketing Communications

ext. 2375 | longcoml @lacitycollege.edu

William (Chuck) Ake, Graphic Arts Assistant
ext. 2373 | akewc@lacitycollege.edu

What we do?

The marketing communications team handles the generation and printing of most of LACC's major documents including the class schedule, catalog, student handbooks, strategic plan and more.

Additionally, they create create and implement the campus advertising program for each academic year and monitor the look and content of the LACC web site along with TSS & TLC staffers.

How we can help?

Particularly during non-peak periods in the publication cycles, the marketing communications team is available to assist individual departments with their flyers, brochures, and other marketing efforts.

How does LACC promote itself?

The promotions mix varies depending on the goals of the college for any particular year. It may include direct mail, radio, cable, newspaper, billboards, etc.

PREVIOUS AD CAMPAIGNS

Click Here For Fall 06 LACC Campaign & print ad samples

LACC's campaign put more emphasis on the 25+ year old student than usual since the District was running a campaign targeting traditional age students.

CABLE Ads: Career Training Transfer (older target) 10sec Tag (18 - 30ish age target)

RADIO Ads: KJLH1 KJLH2 (older student & parent targeted) Latino 96.3 (supports District Campaign)

The District Campaign

18-25 year olds were targeted using the tag "Don't Let Your Present Be Your Future." Ad venues included: LA Weekly; CityBeat; Mailings to Recent High School Grads and Past LACCD Students Not Yet Enrolled; My Space; Low Rider; Monster.com; MTA TV; Street Teams and Cable.

CABLE Ad: (representative of what ran for LACC) PRINT Ads

Click Here for Sum 06 Campaign & print ad samples

CABLE: Spend Your Summer at City Dental Tech Ad RADIO: Spend Your Summer at City

Cable and radio targeted at traditional age student.

Other advertising targeted traditional, older and university students.

Adl Summer Campaign - SUMMER BRIDGE: RADIO 10 sec Ad: Vers A Vers B

CABLE: Comcast - 2 weeks

ASABAREZ 5 ads in May KOREA TIMES 3 ads in May

Also occurred... recruiting at feeder high schools, LACCD mailer to HS seniors, LACC home page feature.

Click Here for Spr 06 Campaign & print ad samples

CABLE Ad1: Older Student Target Note - ad piggybacked on LACCD campaign

CABLE Ad2: Traditional age student ad is same as Fall 05 with update text in last frame